Dress up and then lock yourself in a room. Do you expect to find a date?
Similarly, you have made a pretty website but not optimized for search engines, it is highly unlikely that your potential clients/customers will find you. The more people find you, the more likely it is that they will convert into your clients or customers.
Most people look for a service or a product via search engines or directories. You need a plumber, Google “plumber “in your area. You need a “beautician”, Google for beautician in your area. If your website is not appearing on the first page of Google when people are searching for your service or product, you have lost thousands of customers. Getting found is the number one reason for SEO.
You have spent on brochures, visiting cards, flyers. How many people can you hand out one brochure to? One? Now calculate the cost of designing, printing and distributing those in your area for over a number of years. Now let me ask you this. How many people can see one website if you website is SEO optimized. Its likely that its in hundreds or even thousands every month if its search engine optimized. So, SEO is an investment with high returns. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.
I also believe that SEO is not the only game in town! SEO alone cannot help you reach your highest marketing potential. Social media, branding and other marketing strategies segue into and complement SEO, the combination strengthening and reinforcing each element to grow your business exponentially faster.
Now your website is SEO friendly and optimized. Is that it? SEO is not only about code. Google doesn’t look for ‘code’, it looks for ‘content’. There are over 200 ranking factors, and algorithms change many times every year. Website code is just a fraction of the whole. By providing the right framework for your site, an SEO friendly Website can help. But it takes a lot more to dominate search engines. Content + Link Distribution + SEO friendly Website = Higher Ranking